(Image credit: Lazy Oaf Spring/Summer 2012 Womenswear shot by Bella Howard.)

Once again, London-based art-graphic label Lazy Oaf has torn in another season with a phenomenal look book. Yes, I appreciate that some of you may feel that they have been producing these admirable accumulations of imagery consecutively for a more than appropriate amount of time, and they have been wonderful so often that they're now getting boring, but no, not me. I'm still hooked on the on the stuff, and might even go as far as saying that the release of the Lazy Oaf lookbook is one of my yearly highlights, falling just inches behind the release of a new song and/or album by Marina and the Diamonds, of course.

It seems that Lazy Oaf have really latched onto the large obesity figures here in the United Kingdom and feel that it is there responsibility to promote healthy eating, which is why a vast array of items from the Lazy Oaf Spring/Summer 2012 womenswear collection have some sort of fruit orientation. For instance, we have the Pineapple Crop T-Shirt, Fruit Cocktail Dress and Mixed Fruit Crop T-Shirt, followed by a handful of stereotypical Lazy Oaf prints, which include asymmetric shapes and/or patterns, animal prints, and to fit in with the whole Spring/Summer vibe, a handful of arty floral prints. 

Honestly, it is only after viewing this lookbook that I have an odd, sudden craving for watermelon, pineapple, strawberries and oranges.

To summarise, Lazy Oaf have once again produced an exuberant collection that has been rammed full of fun, arty prints, and I have to say, this might just be one of my personal favourites. Therefore, well done, Lazy Oaf! 

The full Lazy Oaf Spring/Summer 2012 collection will be available to purchase via the Lazy Oaf website and/or London-based store/boutique. In the meantime, you can view the full Spring/Summer 2012 womenswear lookbook right here!

Photography by Bella Howard