(Image credit: Designer, Adolfo Sanchez.)

What would you consider to be the aesthetic behind Adolfo Sanchez?

The Adolfo Sanchez aesthetic can be described as unique, beautiful, edgy and timeless.

What were you doing before you formed Adolfo Sanchez?

I started working in retail when I was 16-years-old. I quickly climbed the ladder in the world of retail and ended up working at some of the top fashion houses like Gucci, Versace, and Carolina Herrera to name a few. While at Carolina Herrera, my manager mentioned that she was a freelance make-up artist on her days off and told me about a photo shoot she was going to work on. It was early 2006 and we collaborated on our first shoot. From that point on, I knew I wanted to be in the fashion industry.

Asides from designing, what other interests do you have?

Although I feel that my whole life has revolved around fashion design, I am also drawn to interior and furniture design (perhaps it speaks to the desire of having my own home collection someday!). I also love to immerse myself in all aspects of art, film and music. During my spare time, which is incredibly rare these days, you can find me losing myself at a museum exhibit or letting loose on the dance floor!

What projects are you currently working on? 

At the moment, I am working towards the launch of my A/W 2012 collection as my S/S 2012 collection is on the road making appearances at a number of top, trade shows. I’ve also been tapped to dress and style a number of feature and independent films, which are both very exciting. It’d be a great, visual medium to showcase the movement, details and overall theatricality of my clothing. There are a few other projects in development, but it is too early for me to reveal. All I can say is: stay tuned!

In your own opinion, what is unique about Adolfo Sanchez?

I’m not someone that believes that there should be a look that you must have. I love being an individual and don’t like to look like everybody else. I enjoy people who have their own personal take on fashion/style and take their own taste to be able to demonstrate who they are in this world. I have always loved fashion and truly believe that it is wearable art and think one should be free to wear or create anything we love regardless of what’s current.

In business terms, what advice would you give to aspiring designers?

Patience, technique, dedication, perseverance, thick skin, and creativity with an understanding of wear ability; I also think that in order to be a designer you should have the knowledge of how to construct a garment from scratch. You should know the process that begins with the idea in your mind to the finished product that is ready for a client to wear.

Lastly, would you consider Adolfo Sanchez to be successful?

For a fashion label that started in 2006, we’ve definitely made some big strides. Competing in a space that is dominated by other, more established, high-end labels have only made us aware and innovative.

Our clothes can be found at high-end boutiques throughout the West Coast and parts of Canada. Furthermore, we have a lot of online stores that carry the brand and are definitely looking to expand into the East Coast and international markets, especially in Europe and Dubai, as well. For a full list of stores of where the brand is available, feel free to visit our stockist page on the website. We also sell directly from our very own online-store.

We’ve dressed a number number of celebrities and artists, from Janina Gavankar of “True Blood” to JoJo, teenage pop sensation. So yes, I think we are successful but there’s always room for further improvement and challenges.